DIGITAL MARKETING TRAINING OUTLINE

INTRODUCTION TO DIGITAL MARKETING: [1 Hr.]
 

·         Planning Digital Marketing Campaigns

·         Website Planning and Development

·         Essentials of a website

ANALYSIS: [3 Hrs]

·         Business Analysis

·         Competition Analysis

·         Keyword Analysis

·         Keyword Finalize

·         Content Writing

a.    Keyword density

b.    Keyword Frequency

c.     Keyword Proximity

d.    Keyword Prominence  

ON-PAGE: Introduction to SEO [10 Hrs]

·         Domain name / Hosting /FTP

·         Google Webmaster

·         Google Analytics

·         Google Algorithm updates

·         Google keyword planner

·         Index.html/php/aspx/jsp

·         URL (http://abc.com/north-india-tour-packages.html)

·         What is Sitemap

·         Use of Sitemap

·         Types of Sitemap

a.    HTML sitemap – sitemap.html

b.    XML – sitemap.xml

c.    ROR – ror.xml

d.    Text formatted sitemap – urllist.txt

·         <title> tag optimization

·         Meta<meta name="Description" content="Xpert Infotech”/>

·         H1,h2,h3

·         Image

a.    Name

b.    Alt

c.    Title

·         Href title

·         video

·         Content

·         File/directory

WEBSITE DESIGNING USING WORDPRESS: [6 Hrs]

·         Introduction TO WordPress Blog

·         WordPress Setup

·         Dashboard Management

·         Page Creation

·         Permalinks Generation

·         Theme Management

·         SEO by Yoast Plugin

OFF PAGE: [8 Hrs]

·         Social Bookmarking

·         URL submission to search engines

·         Article creation

·         Forum posting

·         Blogging

·         Yahoo Answering

·         Page Rank

·         Domain Authority

·         Press release

·         DMOZ

·         Wikipedia

·         Reviews and comments

·         Ad posting

·         Google business place

·         Alexa ranking

SMO TRAINING OUTLINE [10 Hrs]

Social Book-marking

• Stumble Upon
• Delicious
• Reditt
• Fave It
• E-buzz & More

Social Media Networking

• Verifying Twitter Account
• Facebook Profile Maintenance
• Facebook landing page Creation
• Google Buzz
• Myspace Connections
• Linked In Networking
• Kaboodle (only for product based sites)

Video Marketing

• Video Optimization
• Youtube
• MetaCafe
• AOL Videos

Blogging

• Blog Post Updating
• Blog Marketing
• Blog Commenting
• Local Business Listing
• Classifieds Posting
• Forum Signatures and Commenting
• Using Blogs for SEO
• Blog Commenting
• Writing a Press Release
• Article Submissions
• Video Submissions
• Social Media Optimization
• Social Networking Concepts
• Social Bookmarking
• RSS Feeds

SEM TRAINING OUTLINE [8 Hrs]

Introduction to SEM and Adwords

• Basics of Internet Marketing
• Adwords Certification Exams
• Benefits of Adwords compared to other Networks

Adwords Account Setup

• Creating Adwords Account
• Adwords Interface Tour
• Adwords Dash Board
• Billing in Adwords

Creating First Campaign

• Understanding purpose of Campaign
• Account Limits in Adwords
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping

Ad groups and Keywords

• Purpose of Ad Groups
• Keyword Types (Broad, Phrase, Exact and Negative)
• Adwords Keyword Tool
• Text Ad Format
• Quality Score and Its Importance
• Understanding the Ad Group and Keywords Dash Board

Ads Format and Ad Guidelines

• Ad Types in Adwords
• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Display Ad Builder Ads and Guidelines
• Video Ads Format
• Ads Preview and Diagnosis

Display Network Targeting

• Setting a Display Network Campaign
• Concept of CPM and Branding
• Automatic Placements
• CPC Bidding and CPM Bidding
• Manual Placements
• Placement Tool
• Contextual Targeting Tool
• Setting a Video Campaign
• Setting a Video Campaign
• Audience Tab

Conversion Tracking

• Purpose of Conversions
• Create your Conversion Tracking Code
• Tracking the Conversions for Multiple Product

EMAIL MARKETING: [4 Hrs]

• What is Email marketing?
• Process of Bulk emailing
• Newsletter design for email marketing
• Category of Newsletters
• Setting of auto email and auto responders

ADSENSE AND BLOGGING: [4 Hrs]

·         What is AdSense?

·         Difference between AdWords and AdSense?

·         Set up AdSense Account

·         AdSense Account Tracking

·         AdSense on Blog and Websites

·         AdSense through Google custom search

AFFILIATE MARKETING: [6 Hrs]

·         What is Affiliate Marketing?

·         How people earn money through Affiliate Marketing?

·         Different ways to do Affiliate Marketing

·         Affiliation with big ecommerce portals

·         Affiliate Account setup and tracking

·         All category affiliation in one step

·         Live implementations on your website

·         Affiliation through VCommission, Commission Junction, Cue Link etc.

·         Spreading Affiliation through social networking sites

ECOMMERCE MARKETING: [4 Hrs]

·         What is Ecommerce marketing?

·         How to promote ecommerce?

·         Product promotion and Landing page design of products.

·         SEO for ecommerce

·         Using affiliate marketing to promote ecommerce

·         Discount, Coupons and referrals

·         Ecommerce mobile optimization

LEAD MANAGEMENT: [2 Hrs]

·         Setting up a lead management system

·         What are Landing Pages

·         Conversion Rate Optimization

·         What is Lead Generation

·         Growth Hacking

·         Nurturing the leads Growth

INTERVIEW PREPARATION: [8 Hrs]

·         From beginning all modules will be implemented through live projects

·         Target Companies

·         Target ecommerce portals

·         Resume Building as per requirement

·         Machine test practice

·         Job search and Interview Line ups

·         Work from home options

·         Earn money by own